Archives
All published articles by year.
2026 4
May 3
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Building from 1 to 70 People — What I'd Do Differently
I scaled Webinse from a solo operation to a 70-person agency. Here's what I got wrong along the way, and what I'd change if I were doing it again.
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How I Structured GTM for a Dev-Led SaaS Product
Developers don't respond to the same playbook as SMB buyers. Here's how I think about go-to-market when the buyer is technical and the discovery happens on GitHub.
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What a Fractional CTO Actually Does in an AI Startup
Most founders picture a fractional CTO as a part-time engineer. The actual job is different — and understanding that difference is how you get value from the engagement.
April 1
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Building AI Software and Growth Systems
A short introduction to Sam Petrenko's work across AI software, engineering leadership, and growth systems.