Sam Petrenko · Founder · CTO · Entrepreneur
Track record
One pattern across each chapter: find the bottleneck, build the system, make it scalable enough for other people to run.
Building an AI-native product that converts developer signals — commits, repos, stack choices — into account intelligence, buyer context, and outreach worth sending. MCP-ready workflows that meet developers where they already are.
Built software for lead generation and PLG functions. Products have generated over $10M in pipeline revenue for customers — campaign operations, landing pages, lead routing, CRM workflows, reporting, and appointment conversion.
Launched 100+ Martech plugins and tools that gained over 5M users globally. Turned services know-how into WordPress themes, plugins, demos, documentation, support content, and purchase funnels.
Built a software development company serving e-Commerce businesses from the ground up — grew to nearly 70 employees across engineering, finance, and marketing. Established department workflows, led business optimization, and delivered 20+ enterprise solutions.
Services
Engineering leadership, delivery systems, hiring, finance-aware operations.
Open pageAgent design, MCP workflows, signal extraction, dev-led sales motion.
Open pageAPI/SDK design, integrations, funnels, attribution, RevOps.
Open page17 years of operating experience. I work with AI startup founders, SaaS teams, and DevTool builders — covering the decisions that sit between CTO, product, growth, and revenue operations.
A short introduction to Sam Petrenko's work across AI software, engineering leadership, and growth systems.
I scaled Webinse from a solo operation to a 70-person agency. Here's what I got wrong along the way, and what I'd change if I were doing it again.
Developers don't respond to the same playbook as SMB buyers. Here's how I think about go-to-market when the buyer is technical and the discovery happens on GitHub.
Most founders picture a fractional CTO as a part-time engineer. The actual job is different — and understanding that difference is how you get value from the engagement.